A Specialized Latino grocery store

Driven by our desire for community and the dream of owning our own business, we discovered Mercado de la Raza, the island's only Latin American store. Mercado de la Raza has roots that run deep. Believe it or not, it's been a community staple since way back in 1995.  After countless months of conversations, we took the leap and acquired the business, with the hope of infusing it with a fresh perspective and revitalizing energy while still preserving the space it holds for the Latin American community.

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Featured: Marchantes Latinos

Mercado de la Raza is committed to supporting Latin entrepreneurs and their ventures in Hawaii. We host pop-ups monthly at our store featuring delicious products Made in Hawaii by Latin hands.
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Our Values

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    Cultura en el centro

    We celebrate all the countries and territories of Latin America, their identities and expressions.

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    Built for dignity

    We believe it's our role to create access and opportunity for others, without compromise.

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    Language is care

    We embrace bilingualism as connection and respect for the place we live and the places we come from.

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    We grow with purpose

    We believe our business must nourish the communities and environments we live in.

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ABOUT US

At Mercado de La Raza, we firmly believe in the extraordinary power of food to bring people together, regardless of their cultural backgrounds. It's a beautiful way to share our stories and build bridges between communities. Above all, we are dedicated to bringing the incredible flavors of our childhood, the richness of our heritage, and the diverse cultures we cherish to our new home: Oahu.